3 Lame Excuses Why Law Firms Don’t Have a Content Plan (And Why You Should in...
Planning is a sure-fire way for law firms to avoid wasting valuable time, money or other resources. While this concept may be obvious when it comes to preparing a case or defense, it may seem less...
View ArticleIs Your Law Firm’s Website Turning Away Potential Clients?
A well-designed website can make all the difference when it comes to enticing potential clients to stay on your website and convert into a client. Conversely, a poorly designed website can be...
View Article3 Commonly Overlooked SEO Blog Techniques for Your Law Firm
It can be hard to nail down a successful legal content marketing strategy when Google’s algorithm is continually changing or when there are mountains of misinformation floating around online. With all...
View ArticleWhat Are Your Law Firm’s Content Strategy Objectives?
The end game of a content strategy for a law firm is to plan for two major phases: habit and discovery. These two aspects of the legal field involve how law firms engage with and reach out to their...
View ArticleBasic Blogging Tips Your Law Firm Should Know
If you’re looking to expand your law firm’s online presence, then creating a blog to host your firm’s content is an effective way to do this. But before you run to the internet and throw a blog...
View ArticleLaw Firms Should Avoid These 4 Marketing Mistakes
Not all companies who develop or redesign websites do so with search engine optimization (SEO) in mind. Hiring a non-SEO forward website design company is one of the biggest mistakes a law firm can...
View ArticleHow Law Firms Are Embracing the Past to Further Online Marketing
It should come as no surprise that social media use is up worldwide. According to a report from Hootsuite Digital and We Are Social, around 4 billion people are regular internet users. While these...
View ArticleImproving Legal SEO Through YouTube Videos
Video has become an important aspect of SEO strategy for businesses: law firms are no exception. Cisco discovered by 2019 internet traffic will by 80% driven by video. This means that it’s imperative...
View ArticleMaking Content Management for Your Law Firm Personable
Just because you’re an attorney doesn’t mean that your online content needs to be boring or stuffy. There are many ways that you can bring your creativity to the table. Not only will this allow you to...
View ArticleUse These 3 Legal Copywriting Tips To Attract New Clients
The advertising world continues to undergo constant change. Traditional modes are falling by the wayside. But there’s 1 thing that remains constant—whether you write for the Yellow Pages or for Google...
View Article